Thursday, February 2, 2012

10 Beauty secrets

Lesson No. 1: Spend some bucks on your tools

Tools and products are equally as important as the makeup skills that you have. Just by improving the quality of your brushes and using richer pigmented products, the application would immediately be better, even without improving your technique. So if you really want to apply your makeup like a pro do what the professionals do: Use the proper brushes for application.

Here are the eight basic brushes you need:

1. Foundation brush                $8
2. Concealer brush                  $7
3. Fluffy powder brush             $10
4. Blush brush                          $8
5. Small blending brush            $7
6. Big Eye shadow brush          $8
7. Flat Eye shadow brush          $7
8. Angled Contour Face Brush  $10                    

(you can purchase these brushes at www.mymarkstore.com/jazmincervantes)

Once you have your tools, you need to know how to hold them. Where you hold a brush on the handle affects your control. The closer your fingers are to the barrel (the section beneath the brush head), the more pressure you put on the brush head and vice versa." In general, if you want to apply color evenly, place your fingers on the center of the brush handle. Another tip: You can easily turn a fluffy brush into a flat, angled brush by wrapping your hand around the bristles and flattening them.

Lesson No. 2: Mix primer with your foundation

Three different types of foundation: liquid, powder, and cream.

You can wear cream foundation as is for opaque, full coverage, or you can break it down to be more translucent by mixing it with some primer. I know your thinking, what? Isn't primer only supposed to go on before foundation? But this is a surefire way to retain the foundation's coverage without looking caked on. Plus, you get to reap the long-lasting durability that cream foundation has over liquids and powders. This also helps the makeup blend seamlessly with the first layer of primer on your skin.

Is cream foundation is OK for oily skin? The answer is yes! Everyone can use cream foundation, but those with oily skin should use a damp sponge to apply it.

Most foundations have oil in its formula to give the coverage blend-ability. Using the sponge will "pick up the pigment, but not the oil in the foundation." You'll still get great coverage, but not the shine.

For dry or combination skin types, use your foundation brush and buff the foundation onto the skin, concentrating on the center of your face, which is typically where your skin has the most discoloration, the further you get from the center, the less coverage you want.


Lesson No. 3: Love your flaws — then conceal them
















The key to being a successful makeup artist is being able to identify someone's undertones and know how to manipulate the color wheel to get rid of unwanted color.

 If you want to learn how to cover your zits, the stubborn redness around your nose, and the bluish hues under your eyes here it is. Opposite colors cancel each other out, so green- pigmented concealer covers redness, and orangey concealer removes blue. If you use your beige concealer, it'll only make those areas look muddy.

Lesson No. 4: Fix your face shape
So here's a not-so-secret confession:


This lesson is learning how to contour properly so you can alter your face shape and features. Contouring is the art of highlighting and shading, anything that is lighter than the skin tone will make an area more prominent, anything darker will make that area recede. Here's how you can easily alter your face:

If you have a round face and want to make it look more oval: Apply a bronzer a shade or two darker than your skin tone in a "3" shape alongside your face: on your temples, the hollow of your cheeks, and your chin.  If you have a prominent forehead: Shade around the outer edge of your forehead along your hairline to minimize the area with bronzer.  If you have a flat or wide nose: Shade alongside your bridge starting from your inner brows. Then highlight right on the center of your nose.

If gravity is taking a toll and your cheeks are sagging: Apply a highlighter just above your cheekbone all the way to your temple. Use a blush directly on the cheekbone, then use a bronzer in the hollow of the cheek, underneath your bone.

And if you really want to make your contouring stand out, use a sparkly highlighter, which will reflect the most light. Then for your bronzer, go for a matte finish, which will absorb light and create a stark contrast.

Lesson No. 5: Make your eyes pop by changing their shape


Just like how I learned to use highlights and shadows to contour my face, I found out that I can use the same info to alter my eye shape, too. Whether you have drooping lids, narrow-set eyes, or they're simply too small, you can use your knowledge of light and shadow to change them.

If you want to add definition: Sweep a light bronzer through the crease of the eye, which is halfway between the lashline and the eyebrow.  This technique is great for mature skin, to give the face more definition.  A tip for you blue-eyed girls: An orange-y bronzer in your crease will make your eyes even bluer.

If you have narrow-set eyes: To elongate your eye width, apply a black liner to the outer half of both your upper and lower lashlines, connecting at the outer corner.

If you have drooping, heavy lids: Use what you just learned about highlights and shadows to lift your eye. Apply highlighter above your crease, from the inner to outer lid. Then blend a shadow to the area that you want to push back, which would be the heavy fold. Make sure to blend the edges from the shadow to the highlight.

If you have small eyes: Apply a beige-colored eyeliner to your lower inner rim, which will help make eyes look more open. Then use a black pencil liner along your entire upper and lower lashlines, connecting the lines at the outer corner. The key is to blend the liner with shadow, going outwards. Wherever you place the darkness is where your eye will go, so by smudging the lines, it gives the allusion that your eyes are taking up more real estate on your face.

And the tip I love most for natural definition: Apply a black pencil to your upper inner rim.  (It lengthens the eye and it also sharpens the appearance of the eye, giving more fullness to the natural lashline without seeing the hard edge of a liner.)

Lesson No. 6: Think opposites when it comes to color


Remember how I said that opposite colors on top of each other cancel each other out? OK, well if you place them side by side, they help each other stand out. Simple, but super important when you're trying to pick the most flattering eyeshadow colors.

Here's a cheat sheet:

For blue eyes: Since orange is the opposite color of blue, anything with orange in it will make blue eyes stand out more. (It doesn't have to be a blazing sun color it just has to have orangey undertones like gold, apricot, or peach.)

For green eyes: Red is the opposite color of green, which isn't to say you should apply a cherry red-colored eyeshadow to your lids. But you'll help your green eyes pop if you use colors that have red undertones, like deep plums and wine.

For brown eyes: Brown is a neutral color, so any color will work well. (But the most standout colors are blue and purple.)

Lesson No. 7: Stop applying eyeliner the
wrong way


I learned that you're actually not supposed to draw your liner all the way across your lashline in one motion. (You'll get bumps in your line with your brush catching on loose skin) Instead, you're supposed to go from the inner corner to the center of your lid, then reload the brush (if you're using one) and start from the outside corner until you meet the existing liner.

Here is a smart tip to make sure a wing is always in the right place. Always start with eyeliner on the lower lashline, because it goes up at the outer corner, which gives you the angle that you should follow on your top lashline. Usually when you do your top liner first you end up in no-man's-land, because you don't know how far to take the line or how curved it should be.

Lesson No. 8: Get Angelina Jolie's lips without injections


Your lips are most balanced when the upper and lower lips are equal in size, or thickness. If they're not, you can use your knowledge of highlights and shadows to re-contour them.

Step 1: Apply foundation to your entire lip. Not only does this help remove the natural pigments of your lips for truer lipstick colors, but it can also help you realize where your liplines actually are.
Step 2: Using a white eyeliner pencil, very softly feather the pencil over the natural contour of the lip. Or use the pencil to make lips fuller or thinner by drawing it past your natural lipline or within it.
Step 3: Redo the line with a lip pencil in the color of your lipstick.
Step 4: Apply lipstick with a lip brush in a downward motion. So, from your cupid's bow to each outer corner, then from your outer corner to the center of your lower lip. This ensures an even application of the product, says Hawker.
Step 5: Apply a light shade of base foundation around the new lip line, blending to a soft edge with a lip brush.

Remember, light colors reflect light, so using lighter lip colors will give a fuller appearance. Dark colors absorb light, so they will make lips look smaller/thinner. Finally, try this popular trick used on Victoria's Secret Angels to give the illusion of a fuller pout: Apply a dab of gloss to the top part of your Cupid's bow and to the center of the bottom of your lip.

Lesson No. 9: Make fake brow hairs look real


The biggest mistake women make with brows is choosing a color that's too dark. Dark brows can make you look older, so pick a color that's a couple shades lighter than your hair.
If you're using a pencil: For a realistic look, apply more pressure at the bottom of the stroke where the root would be. Ease off on the pressure as you flick your stroke upward, using small strokes to make it most look like hair.

If you're using a powder: Brush the powder starting from the outer corner of your brow and work against the direction of your hair growth. This ensures a more natural finish by allowing the brow hair to sit over the powder, so that your brows don't look drawn in. Make sure to emphasize the arch with your color, and taper off at the inner corners so you don't look angry.

Lesson No. 10: Know how to conceal those under-eye circles


How to remove under-eye circles with the "Hollywood V." With your concealer brush, swipe the color-correcting concealer under your eye in a "V" shape from your outer to inner corner. Then, buff the concealer into your skin, until you get to the center of your lower lid, where you'll want to feather the concealer for a lighter application.


Thursday, November 3, 2011

Tip of the day!

I find it that in order for your make up to set evenly and correctly, the "Mist opportunity" or any spray you decide to use, should NOT be sprayed directly onto your face but onto a powder brush. You should then apply it all around your face, as if you were applying powder. This also helps you refresh your face and gives you that natural look instead of a cakey powdery face!





 Don't forget to check back next week for more beauty tips =)
You can find and buy these products directly on my website:








Wednesday, November 2, 2011

MAC vs. Mark.

So yesterday I took a little trip to the mall, of course I had to stop by the make-up counters and compare some products! I decided to go with MAC and have them do my make-up with only the basic everyday wear products. I wanted to have a natural look and not look fake. Below I am going to list the products that they used on me and compare them with mark products.

Step one: They primed my face with “Prep + Prime Fortified Skin Enhancer”
Step two: They powdered my face with “Studio fix powder plus foundation”
Step three: They outlined my eye with black “fluidline”.
Step four: They also filled in the blank spots with “Powerpoint eye pencil”.
Step five: They used “Zoom Lash” mascara on my eyelashes.
Step six: The final step, they sprayed “Fix +” all over my face to set the make-up.

After looking at myself I wasn’t too happy about the results! My face looked orange because the “Prep + Prime Fortified Skin Enhancer” only comes in 4 colors; adjust, illuminate, neutralize, and recharge. She tried the neutralize color and it was to white so we had to go with recharge which has an orange tone. The coverage was good but I felt that my face looked a bit to cakey with the primer and “Studio Fix Powder Plus Foundation”. The “Fluidline” I actually liked, and the “Zoom Lash” was good as well. However, the “Fix +” was too oily for me.

The total price for the 6 products used at the MAC counter was $121.50 + tax. Mark offers the exact same products with a total of $58.00 + tax you save $63.50 not including the taxes. 

Here are the comparisons of the products “MAC” vs. “Mark.”

Prep + Prime Fortified Skin Enhancer
A tinted skin primer formulated with soft-focus powders to help even out skin tone and add radiance. Lightweight and invisible, SPF 35 protection Available in 4 tints. 1.0 fl oz $30



Mark Get A Tint
A lightweight, oil-free moisturizer with just enough color to even out your skin tone and give the appearance of a healthy glow. The unique skin-balancing formula hydrates while it helps prevent shine in those spots prone to excess oil. 1.6 fl. oz. $10


Studio Fix Powder Plus Foundation
A one step application of foundation and powder. Gives skin a smooth, flawless, all matte,                                                     full coverage finish. Long-wearing, last for up to eight hours.
15 g / .52 oz $26.50


Powder Buff Natural Skin Foundation
Cover imperfections with this ultrablendable, oil-free pressed powder foundation that allows buildable sheer-to-full coverage. Dual-sided compact has built-in mirror and sponge applicator. Fragrance free.
0.4 oz.
Fluidline
Ultra smooth, Fluidline’s gel formula provides the precision of liquid liner with a silkier, softer finish. Goes on “foolproof” with a brush in an easy dip and stroke action. Longwearing, smudge-proof.
3 g / 0.1 oz $15


Mark Keep It Going Longwear Eyeliner & Shadow
An innovative, multiuse eye color that just doesn’t give up! Each compact features two waterproof, gel-based shades that are buildable for extra intensity and literally last all day.
0.04 oz $10

Powerpoint Eye Pencil
Waterproof, longwearing metallic, shimmer and matte finishes. Smooth to apply. Wont transfer, smudge, or budge... Draws the line, powers your eyes.
1.2 g / 0.04 oz $15




mark No Place to Run Longwear Eyeliner
You won’t be able to hide your love of this liner-it sets in a minute, is waterproof and literally lasts all day. A cap ensures this smudge-resistant pencil won’t even run inside your makeup bag.
0.04 oz $8


Zoom Lash
Major drama. Last all day, creamy, velvety formula builds density and conditions. Feels light, supple. Ultra-sculpted brush has three-sided fibres to embrace and separate each lash, hugging every curve. Coat in one stroke from root to tip. No smudging.
8 g $15



mark Lash All You Want High-Volume Mascara
Instantly add up to 12X the volume in just one coat! Unique brush has bristles at the tip to get at the tiniest lashes.
0.28 oz $10

Fix +
An aqua-spritz of vitamin and minerals, infused with a calm-the-skin blend of green tea, chamomile, cucumber, topped off with the fresh, natural, energizing scent of Sugi. Adds radiance, finishes makeup. Spray it on. Skin drinks it up!
3.4 fl oz $20




Mark Mist Opportunity Multi-tasking Refresher
If your skin needs a pick-me-up and your makeup needs a touch up then try this alcohol-free, all-around skin revitalizer pumped with grapefruit, kiwi and lemongrass extracts that delivers a burst of antioxidant benefits to purify, rejuvenate and replenish skin. Oil-free • non-comedogenic • fragrance-free.
6.7 fl. oz. $8


Dont forget to visit my website and buy these incredible products! =)
www.mymarkstore.com/jazmincervantes
Get a free gift with every $30 purchase!

Monday, October 31, 2011

Must Have Items by Mark.

Being a girl who loves make up I would probably say I must have everything on the website! But the top 5 items I think every girl should have are:
1) Get a Tint - A lightweight, oil-free, SPF 15 moisturizer with just enough color to even out your skin tone and give the appearance of a healthy glow for only $10.
2) Save the Day - An oil-free, buildable-coverage concealer with proven acne fighter salicylic acid (2%) for only $8.
3) Powder Buff - Covers imperfections with this ultrablendable, oil-free, pressed powder foundation that allows buildable sheer-to-full coverage for only $12
4) No Place To Run - Longwear eyeliner, you won't be able to hide your love of this liner. It sets in a minute, its waterproof and literally last all day! A cap ensures this smudge-resistant pencil won't even run inside your makeup bag for only $8.
5) Lash All You Want - High-Volume Mascara, instantly adds up to 12 times the volume in just one coat! Plus, our unique brush has bristles at the tip to get at the tiniest lashes for only $10.

Visit my website to view the items and get your order started =) get a free gift when you place an order over $30.
www.mymarkstore.com/jazmincervantes
Feel free to ask any questions you may have and if you'd like to recieve some samples register on my website and send me a message requesting the sample and they will be on their way in no time! Hope you ladies enjoy and have fun!!!